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Netflix boss says show used generative AI effects for first time

Netflix boss says show used generative AI effects for first time

Summary

Netflix used generative AI to create visual effects in an Argentine TV show called "The Eternauts." This marked the first time Netflix used AI to make scenes for one of its original series.

Key Facts

  • Netflix used generative AI to create a scene of a building collapsing for the TV show "The Eternauts."
  • Generative AI makes images and videos based on prompts given by users.
  • The use of AI helped complete the scene 10 times faster than traditional methods.
  • Netflix's co-CEO, Ted Sarandos, said AI allows smaller budget productions to use advanced effects.
  • Netflix reported $11.08 billion in revenue for April to June 2023, a 16% increase from last year.
  • The increase in revenue was partly due to the success of the South Korean series "Squid Game."
  • The entertainment industry has concerns about AI replacing human jobs.
  • AI was a major issue during a Hollywood strike in 2023, leading to calls for more regulation.

Source Information