Summary
The article discusses how health and wellness brands are gaining trust by being transparent and delivering on their promises. Newsweek released a ranking of the most trusted brands in the U.S. for 2026, highlighting the importance of trust and transparency. Health and wellness brands are focusing on clear communication about their products to maintain consumer confidence.
Key Facts
- Newsweek and BrandSpark published a list of the 2026 Most Trusted Brands in the U.S.
- The health and wellness industry is worth $2 trillion globally.
- U.S. consumers spend over $500 billion each year on health and wellness.
- Gen Z and Millennials account for over a third of U.S. adults but spend more than 40% of the annual wellness budget.
- The rankings were based on a survey of more than 35,000 consumers.
- Brands are focusing on clear communication about ingredients and product efficacy.
- Hydroxycut and SlimFast were named top weight loss supplement brands in a new ranking category.
