Summary
Studies reveal that people tend to spend more money when using self-service terminals, like those found in fast-food chains, instead of traditional cashier stations. These machines, made by companies such as Evoke Creative, use behavioral science to encourage customers to make more purchases by removing social pressures and offering visual prompts for upselling.
Key Facts
- Self-service terminals are increasingly used in places like fast-food restaurants.
- These terminals often lead to higher spending compared to traditional cashiers.
- Evoke Creative is a company that makes these terminals for various businesses.
- Dean Ward from Evoke Creative says people feel less judged by machines, so they buy more.
- Customers spend about 61% more at a terminal, according to Vita Mojo.
- Technology by Evoke Creative is used by companies like McDonald's and JD Sports.
- Upselling is more effective on terminals, as they offer more time and visual prompts for additional purchases.
