Summary
Absolut Vodka and Tabasco have introduced a new beverage called "Absolut Tabasco," which combines Absolut Vodka with Tabasco hot sauce flavors. The product is set to launch in over 50 markets globally, including the U.S. and U.K., starting February 2026.
Key Facts
- Absolut Vodka and Tabasco teamed up to create a new chili pepper–flavored vodka called "Absolut Tabasco."
- The vodka is made by blending Absolut Vodka with the essence of aged red pepper mash from Tabasco Sauce.
- The vodka is gluten-free, contains no added sugar, and has an alcohol content of 38%.
- Absolut Tabasco will be available in over 50 markets worldwide from February 2026.
- The vodka bottle combines elements of Absolut's and Tabasco's branding, including logos and color schemes.
- The release aims to cater to a growing demand for spicy drinks, with expected sales growth of 27% by 2029.
- Absolut suggests using the vodka in cocktails like Bloody Marys, Spicy Vodkaritas, and Spicy Lemonade.
