Summary
Starbucks is changing its loyalty program, Starbucks Rewards, starting March 10. The new program will have three tiers and offer more perks and ways to earn rewards for its 35.5 million U.S. members.
Key Facts
- Starbucks Rewards will be restructured into three tiers: Green, Gold, and Reserve.
- Members earn Stars faster in higher tiers: 1 Star per dollar at Green, 1.2 Stars per dollar at Gold, and 1.7 Stars per dollar at Reserve.
- New members automatically start at the Green tier.
- Stars for Gold and Reserve members will not expire if their status is maintained.
- In Green tier, Stars expire after six months but can extend by one month with monthly activity.
- Rewards include 25 Stars for drink customization, 100 Stars for brewed coffee or certain bakery items, and 400 Stars for select merchandise.
- Members will have access to Free Mod Mondays, where they get one free customization up to $2.
- Members can earn extra Stars by using personal cups or reloading their app with specific amounts.
