Summary
Apple plans to keep the same starting prices for its upcoming iPhone 18 series despite rising memory costs. This decision might help Apple maintain its presence in the smartphone market while facing higher expenses. The iPhone 18 models are expected to be released in late 2026.
Key Facts
- Apple will maintain the starting prices for the iPhone 18 series, including the base and Pro versions.
- The release of the iPhone 18 models is expected in late 2026.
- Memory costs for components in smartphones have increased by 10 to 25 percent.
- Apple aims to absorb these higher costs to stay competitive and grow its market share.
- The Pro and Pro Max models might include Apple's first foldable iPhone and start between $2,000 and $2,500.
- The standard iPhone 18 and a new mid-range “iPhone 18e” model are likely to launch in spring 2027.
- Apple plans to ship nearly 247 million iPhones in 2025, with significant demand in China.
