Summary
Starbucks introduced its spring menu for 2026, which includes new drinks and snacks with various flavor options like ube and coconut. The company also announced changes to its rewards program, featuring a tiered system that will affect how customers earn and use points. The spring menu will start on March 3, 2026, and the rewards program changes will roll out the same month.
Key Facts
- Starbucks' new menu offers customizable chai, coconut, and lavender beverage options.
- The menu introduces new flavors such as ube and sugar-free caramel.
- The spring menu becomes available on March 3, 2026.
- Starbucks revamped its rewards program to include Green, Gold, and Reserve tiers.
- Members earn Stars based on their tier and purchase amounts, impacting how they redeem points.
- The rewards update affects 35.5 million U.S. members.
- New rewards features include "Free Mod Mondays" for free drink customizations and extra benefits linked with Delta and Marriott programs.
- The updated program was announced at Starbucks' 2026 Investor Day.
