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Southwest Airline’s First Day of Assigned Seating Has Rocky Start—Passengers React

Southwest Airline’s First Day of Assigned Seating Has Rocky Start—Passengers React

Summary

Southwest Airlines started using assigned seating instead of its old open seating policy. The change had mixed reactions from passengers, some liked it and others did not. Southwest made this switch to align with other airlines and potentially increase profits.

Key Facts

  • Southwest Airlines switched from open seating to assigned seating on January 27.
  • The change aims to align with airlines like Delta and United.
  • Social media reactions varied; some passengers liked the new system, and others did not.
  • A TikTok user reported being put on standby and getting a middle seat just hours before her flight.
  • Some flight attendants did not allow passengers to move to empty seats in premium areas.
  • The new system involves eight boarding groups based on ticket type or extras like credit card perks.
  • Southwest hopes the new seating plan and fees will improve profitability.
  • The airline forecasts a significant profit increase this year but anticipates challenges in maintaining it in the future.

Source Information