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Asda has lost its mojo and has a big fight to get it back

Asda has lost its mojo and has a big fight to get it back

Summary

Asda, one of the UK's largest supermarkets, has been losing customers to its competitors. Sales decreased by 4.2% over a 12-week period at the end of 2025, and the company faces challenges due to a high level of debt and market changes.

Key Facts

  • Asda is the UK's third-largest supermarket chain.
  • Sales at Asda fell by 4.2% during a 12-week period ending December 28, 2025.
  • Other major UK supermarkets reported sales increases during the same period.
  • The Issa brothers and TDR Capital bought Asda in 2021 using a debt-financed deal.
  • Rising inflation and interest rates have increased the cost of Asda's debts.
  • Management turnover and store staffing cuts have led to operational issues.
  • Asda faces competition from budget chains like Aldi and Lidl.

Source Information