Summary
Keurig Dr Pepper is launching a new soda brand called SkyPop across the United States. SkyPop is a protein-fortified soda with zero sugar and includes various flavors. The launch follows successful early trials and is part of a trend where more people are looking for protein-based foods and drinks.
Key Facts
- SkyPop contains 10 grams of whey protein, zero sugar, and 45 calories per can.
- The soda comes in flavors like Root Beer, Ice Pop, and Strawberry Cotton Candy.
- The brand was initially called "Don’t Quit" before being rebranded to SkyPop.
- The launch is supported by a $15 million investment, with backing from celebrities like NBA player Russell Westbrook.
- SkyPop has over 65,000 retail partnerships, including stores like Walmart and Target.
- There is growing demand for protein-based foods and drinks, especially among younger people.
- Surveys indicate that protein intake increased for 61% of Americans in 2024.
