Summary
The Melania Trump documentary earned over $7 million in its opening weekend in U.S. cinemas, surpassing initial predictions. Amazon spent $40 million on the rights and $35 million on marketing for the film, which is the most expensive documentary. The film's success sparked conversations about Amazon's motivations for investing heavily in it.
Key Facts
- The Melania Trump documentary made over $7 million in its opening weekend in U.S. cinemas.
- The film's earnings exceeded the predicted $5 million.
- Amazon paid $40 million for the documentary rights and $35 million on marketing.
- The film was the most expensive documentary Amazon acquired.
- It achieved the biggest opening weekend box office for a non-fiction feature in the last decade.
- The film was particularly popular with older white women in pro-Trump states like Texas and Florida.
- Amazon's high price for the film rights has led to speculation about political motivations.
- Amazon's representative stated the company believes customers will love the film.
