The WNBA's success last year wasn't a fluke. Now, the league and its players want to cash in
Summary
The WNBA experienced a successful increase in popularity last year, with higher TV ratings and attendance. This trend is continuing in 2025, and the league plans to expand to 18 teams by 2030 while players push for better salaries.Key Facts
- Last season, the WNBA saw historic highs in TV ratings and attendance.
- This year, TV ratings are up by 23% and average game attendance increased by 13%.
- The WNBA introduced its 13th team, the Golden State Valkyries.
- The league plans to expand to 18 teams by 2030, adding teams in Cleveland, Detroit, and Philadelphia.
- Players are advocating for better salaries, with the current minimum being about $66,000.
- Fan engagement is growing, with significant increases in merchandise sales and social media interactions.
- The league improved digital offerings and broadcast access to reach more fans.
- All-Star Game attendance and fan voting numbers have significantly increased compared to previous years.
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