This powerhouse demographic drove "Melania's" big opening weekend
Summary
The documentary "Melania" had a successful opening weekend, earning $7.04 million in North American theaters. The audience was mainly older white women, a group significant in elections, and the film did well in areas where President Trump is popular.Key Facts
- "Melania" is a documentary about Melania Trump.
- It earned $7.04 million in its opening weekend in North America.
- The audience was 72% older than 55, 72% female, and 75% white.
- Amazon spent $40 million to buy the film and $35 million on promotion.
- The documentary performed best in Republican-leaning states like Texas and Florida.
- Only 2% of the audience identified as Democrats.
- "Melania" has a 99% audience score on Rotten Tomatoes despite negative critic reviews.
- The film's CinemaScore, based on viewer feedback, is an "A".
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.