Members only: India's rich and famous ditch old-school clubs for exclusive hangouts
Summary
India's traditional private clubs, which have long been the gathering spots for the rich and powerful, are being replaced by modern, exclusive clubs like Soho House. These new hangouts cater to a younger generation of wealthy individuals in India who seek less formal and more inclusive spaces to network and relax.Key Facts
- Traditional Indian private clubs, often inspired by British colonial times, have been popular with the wealthy elite for many years.
- These old clubs were known for their strict dress codes and exclusive memberships based on family background and social status.
- A new style of private club is becoming popular with the rise of new wealthy people in India, driven by tech startups and a growing economy.
- Soho House, an international chain, plans to open new clubs in Delhi and Mumbai, adding to their existing location in Mumbai.
- Soho House aims to be more relaxed and inclusive, attracting not just the traditionally wealthy but also creators and young entrepreneurs.
- These modern clubs offer various amenities like rooftop pools, gyms, private screening rooms, and gourmet food options.
- Unlike old clubs, Soho House does not restrict membership based on family history or wealth, focusing instead on community and networking.
- The shift reflects broader economic changes in India and the evolving needs of its new generation of affluent individuals.
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