Social media revamp by 92-year-old president struggles to woo young Cameroonians
Summary
Paul Biya, the 92-year-old president of Cameroon, is increasing his use of social media as he runs for an eighth term. Despite more frequent posts, his efforts are not connecting well with young voters, many of whom rely on platforms like WhatsApp where he is less active. Biya's social media approach lacks interaction and authenticity, which may lessen its effectiveness with the younger population, who make up a significant part of the electorate.Key Facts
- Paul Biya is 92 years old and has been Cameroon's president since 1982.
- He is running for an eighth term in the upcoming October election.
- Biya is using social media more, posting daily on Facebook and X (formerly Twitter).
- About 95% of young people in Cameroon prefer WhatsApp, where Biya is not active.
- More than 60% of Cameroon’s population is under 25 years old.
- Biya's social media posts focus on his past achievements rather than current issues like unemployment and corruption.
- There is criticism that Biya's social media strategy lacks interaction and authenticity.
- The younger population in Cameroon seeks real change and opportunities, not just social media outreach.
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