Summary
AG Barr, the company famous for making Irn-Bru, has purchased two other drinks brands, Fentimans and Frobishers, for over £50 million. These acquisitions fit into the company's strategy to offer more non-alcoholic drink options as people are drinking less alcohol. AG Barr reported a strong financial year with increased sales, and aims to keep growing by expanding into these new drink categories.
Key Facts
- AG Barr bought Fentimans for about £38 million and Frobishers for £13 million.
- Fentimans is known for its botanical and fizzy soft drinks.
- Frobishers is a juice business based in Devon.
- The deals are part of AG Barr’s plan to focus on non-alcoholic beverages, which are becoming more popular.
- AG Barr’s annual revenue grew to approximately £437 million, a 4% increase from the previous year.
- Irn-Bru had some growth, while brands like Rubicon and Boost performed well for AG Barr.
- The company was founded in Falkirk in 1875 and is now based in Cumbernauld.
- AG Barr is expanding into new drink categories, such as plant-based milks and health shots.
