Summary
Chipotle will give away $1 million worth of free meals during the 2026 Super Bowl. The giveaway is linked to an Instagram video ad that viewers can interact with to get a free entrée. The promotion highlights Chipotle's focus on natural ingredients.
Key Facts
- Chipotle plans to give away up to $1 million in free meals during the Super Bowl on February 8, 2026.
- The giveaway will be announced in a 30-second Instagram Reels video to be shared after halftime and before the third quarter.
- Viewers need to text a code from the video to receive a free meal code, valid for the first 100,000 people.
- The codes are available to U.S. residents aged 13 and older and must be used by February 12, 2026.
- The giveaway is a response to ads generated by artificial intelligence, emphasizing Chipotle's use of real ingredients.
- Chipotle is also introducing three nacho bundles for the first time, available through its app and website from February 5 to 8, 2026.
- The National Retail Federation estimates that a record 213.1 million U.S. adults will watch Super Bowl LX, spending a total of $18.6 billion on related items.
