NBCUniversal prepares for "Legendary February"
Summary
NBCUniversal plans to broadcast three major sports events in February 2026: the Winter Olympic Games, the Super Bowl, and the NBA All-Star Game. This month-long event is dubbed "Legendary February" and showcases their ability to host major sporting events. NBC will use multiple platforms, including TV and streaming, to cover these events.Key Facts
- "Legendary February" includes the Winter Olympics, the Super Bowl, and the NBA All-Star Game.
- The Winter Olympic Games opening ceremony will be in Milan on February 6, 2026.
- The Super Bowl will take place on February 8, 2026, in Santa Clara, California.
- The NBA All-Star Game will be from February 13-15, 2026, in Los Angeles.
- Mike Tirico will host key events, including the Winter Olympics and Super Bowl.
- NBC will use both TV and streaming services like Peacock for live and replay coverage.
- NBCUniversal sold out advertising slots for these events months ahead of time.
- Peacock will support event streaming with features like mobile multiview.
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