Summary
Companies are increasingly focusing on supporting women in the workplace because it aligns with consumer values and can improve business performance. Women control a significant amount of global consumer spending and influence most purchasing decisions. Various companies are being recognized for their efforts to promote women in leadership and create supportive workplace cultures.
Key Facts
- Women worldwide control approximately $31.8 trillion in spending as of 2024.
- Women influence 70 to 80 percent of consumer purchasing decisions.
- More than 50% of women in the U.S. are employed, yet they hold only 29% of executive positions.
- Companies supporting women in leadership tend to perform better.
- Newsweek ranked companies for their efforts to support women, based on a survey of over 89,000 female employees.
- Over 70 new companies appeared on this ranking in 2026, including well-known brands like Microsoft and Starbucks.
- Campbell’s Company has a strong history of women in leadership roles and was recognized for promoting such a culture.
- Women controlling the majority of purchases highlight the importance of companies understanding their needs for product innovation and marketing.
