Inside Harris’s Plan to Turn Kamala HQ Into a Year-Round Gen Z Hub
Summary
Kamala Harris's team has relaunched her campaign's social media accounts as a permanent digital hub aimed at engaging young people. This new project, called "Headquarters," is designed to cover political news, check facts, and support progressive voices year-round. The decision is part of a strategy to maintain a strong digital presence beyond election cycles.Key Facts
- Kamala Harris's social media team created a strong online presence during the 2024 election, gaining 8 million followers.
- After the election, Harris's team decided not to dismantle their digital operation.
- The accounts have been relaunched as "Headquarters," a permanent digital project led by Generation Z.
- The new hub will focus on political news and fact-checking, aiming to engage young people.
- This initiative is a collaboration between Harris's team, People for the American Way, and Luminary Strategies.
- The project aims to tackle challenges Democrats face with current digital and social media engagement.
- A team of 12 is running Headquarters, with plans to hire more social media strategists and video editors.
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