Summary
Pandora plans to shift from using silver to platinum in some jewelry products because the price of silver has significantly increased. The company aims to reduce its use of silver to 25% of its offerings by 2028. Pandora believes platinum offers better durability and that customers are open to this change.
Key Facts
- Pandora is a major jewelry retailer.
- Silver prices have more than doubled over the past year.
- Pandora will lower its use of silver to about 25% in its jewelry.
- The company plans to make the switch to platinum by 2028.
- Pandora's customer tests show good acceptance of platinum's durability.
- Platinum offers better everyday wear compared to silver.
