'Not a massive fan' - in-game adverts rile fans on Six Nations debut
Summary
During a Six Nations rugby match between Ireland and France, ITV aired in-game adverts for the first time during scrum breaks. This change, common in American sports, drew criticism from fans and players for disrupting the game's flow.Key Facts
- ITV aired a 20-second ad during a scrum break in an Ireland vs. France rugby match.
- This was the first time ads appeared mid-game during a rugby match on UK TV.
- The ad showed a Samsung mobile phone, split-screened with the game.
- A similar ad for Virgin Atlantic played in the game's second half.
- Some fans and players, like England's Jamie George, criticized the ads for being intrusive.
- ITV states adverts help offset the cost of broadcasting sports.
- ITV has rights to show major rugby events, including the Rugby World Cup.
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