Summary
British cities are seeing a surge in US-style fried chicken shops, with more opening up compared to other fast-food options. This trend is mainly driven by younger people who follow popular food trends online. Traditional British takeaways like fish and chip shops are adapting by adding chicken options to keep up with changing customer preferences.
Key Facts
- The number of chicken shops in the UK increased by 7.2% from last year, outpacing other fast foods.
- Young people are the main customers, with 52% of Gen Z and 47% of Millennials having eaten at chicken shops in the past year.
- US chains like Popeyes and Chick-fil-A have expanded into the UK market.
- Chicken is a cheaper protein option, making it popular during times of rising food costs.
- Traditional fish and chip shops have decreased in number from roughly 25,000 in the 1920s to about 9,000 now.
- Some fish and chip shops are adding chicken to their menu to attract younger customers.
- The Irish Spice Bag trend, crispy chicken and chips with seasoning, has been successful in attracting more customers.
