Summary
Chipotle will give away up to $1 million in free food during the Super Bowl through a one-time Instagram video featuring a text-to-claim code. The promotion aligns with Chipotle's focus on "real food" without artificial additives. Chipotle is also introducing new nacho options and bringing back its Chicken al Pastor for a limited time.
Key Facts
- Chipotle will offer up to $1 million in free food during the Super Bowl.
- A 30-second video on Instagram will provide a code for a free meal.
- The promotion is available to the first 100,000 fans who text the code.
- Chipotle stresses its commitment to "real food" without artificial ingredients.
- The free food offer will occur after halftime and before the third quarter.
- New "Game Day Nacho Hacks" are available starting February 5.
- The Chicken al Pastor option returns on February 10 for a limited time.
- Chipotle uses such promotions as part of its marketing strategy amidst inflation challenges.
