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'Melania' Documentary Sees Dramatic Drop Despite Expansion

'Melania' Documentary Sees Dramatic Drop Despite Expansion

Summary

The documentary "Melania," featuring First Lady Melania Trump, saw a 67% drop in domestic box office sales during its second weekend, earning $2.37 million. Despite the expansion to more theaters, its total domestic earnings reached $13.35 million over ten days.

Key Facts

  • The "Melania" documentary dropped from No. 3 to No. 10 at the box office in its second weekend.
  • It earned $2.37 million over that weekend, bringing its total earnings to $13.35 million in ten days.
  • The documentary expanded to 2,003 theaters after its opening weekend.
  • Amazon MGM Studios spent $40 million on the documentary and an additional $35 million on marketing.
  • Criticism arose due to director Brett Ratner's involvement and the film's high costs.
  • The film was pulled from South African theaters due to the "current climate."
  • The documentary had mixed reviews: critics gave an 8% score on Rotten Tomatoes, but audience ratings were high.
  • President Trump commented that he is not involved in the film and considers it important to show life in the White House.
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