Summary
Warpaint, a company that makes cosmetics for men, has bought the budget make-up brand Barry M for £1.4 million. Barry M went into administration, which means it had financial troubles and couldn't pay its debts. The deal to buy Barry M is still subject to court approval.
Key Facts
- Warpaint bought Barry M for £1.4 million.
- Barry M is known for its bright-colored make-up, popular among fans and drag queens.
- The deal does not save the jobs of over 100 Barry M employees.
- Barry M was founded in 1982 by Barry Mero and later run by his son, Dean Mero.
- Barry M was sold in about 1,300 stores in the UK, like Superdrug and Tesco.
- Warpaint reports that its profits will be lower this year due to tariffs announced by President Donald Trump.
- Barry M had sales of £15 million up to February 2025.
- Warpaint's takeover could help increase its sales and expand reach in stores.
