Summary
McDonald's launched a special promotion for Valentine's Day, offering a free kit that included McNugget Caviar, crème fraîche, and a gift card. The website where people could claim these kits crashed within minutes due to high demand, and the kits quickly sold out.
Key Facts
- McDonald's offered a free "McNugget Caviar" kit leading up to Valentine's Day.
- The kit contained caviar, crème fraîche, and a $25 gift card for McNuggets.
- The promotion was highly publicized and generated significant online interest.
- The website hosting the promotion crashed within three minutes of launching.
- By 11:15 a.m. ET, the kits were sold out, disappointing many customers.
- Some people resold the kits online for much higher prices.
- McDonald's has not indicated if more kits will become available in the future.
