Summary
An advert by Disney for its film "Predator Badlands" was banned in the UK by the Advertising Standards Authority. The advert showed an alien holding what appeared to be a severed body, which the regulator said could frighten children. Despite arguments from Disney that the body was a non-human robot, the ASA ruled that the imagery was inappropriate for public display.
Key Facts
- The advert was for the Disney sci-fi film "Predator Badlands."
- It showed an alien holding a severed body, which Disney said was a robot.
- Two parents complained that the advert was disturbing for children.
- The Advertising Standards Authority (ASA) banned the advert for being frightening.
- The advert was seen in Giffnock, Glasgow.
- Disney argued the advert was designed for audiences aged 12 and above.
- The ASA concluded that the ad breached UK advertising rules on social responsibility and harm.
- Disney agreed to follow the ASA's ruling and stressed its commitment to audience sensitivity.
