Summary
An advertisement by Marks & Spencer was banned because the Advertising Standards Authority (ASA) found the model in the ad appeared unhealthily thin. The ASA stated that the model's pose and the clothes emphasized her thinness, making the ad irresponsible.
Key Facts
- The ASA banned a Marks & Spencer ad due to concerns about the model looking unhealthily thin.
- The model's pose and clothing, including pointed shoes, highlighted her slender legs.
- M&S withdrew the ad and must ensure future ads do not show models as being unhealthily thin.
- The ASA noted the model’s head appeared too large compared to her body, stressing her thinness.
- M&S said the model's pose was meant to show confidence, not focus on her slimness.
- The retailer claimed the selected shoes were purely for fashion purposes.
- While the ASA reviewed other M&S ads, only this particular one was banned.
- M&S ensures all models are healthy and meet industry standards.
