Summary
Frida Baby is facing criticism for using sexual jokes in its advertisements for children's products. The controversy erupted after social media posts suggested inappropriate marketing captions. The company has not responded publicly to the backlash.
Key Facts
- Frida Baby faces criticism due to controversial marketing that some find inappropriate.
- Social media posts showed ads with captions like "this is the closest your husband’s gonna get to a threesome" for a baby's rectal thermometer.
- Another product, the "Electric NoseFrida," allegedly had marketing suggesting enjoyment from a "battery-powered device."
- Critics shared examples of product packaging with phrases like “How about a quickie.”
- The posts that sparked outrage were not found on the company’s social media pages later.
- There are calls for a boycott of the company on platforms like the NewParents subreddit.
- Chelsea Hirschhorn is the CEO of Frida Baby, which makes products for mothers and babies.
