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'Come hug it out!' - How a Canadian tourism ad went viral

'Come hug it out!' - How a Canadian tourism ad went viral

Summary

A video ad for the Eastern Townships in Quebec, Canada, has become very popular online. It shows a hug between a Canadian concierge and an American tourist, aiming to improve relations between Canada and the US. This comes after a noticeable decline in US tourism to Canada and vice versa.

Key Facts

  • A tourism ad for the Eastern Townships in Quebec, Canada, has gone viral.
  • The ad shows a Canadian concierge hugging an American tourist.
  • The ad was created to improve Canada-US relations.
  • In recent months, there have been tensions between Canada and the US over trade.
  • US tourism to Canada by car dropped nearly 11% in June.
  • Canadian tourism to the US by car also dropped by at least 33%.
  • Video production was done by Eloise Alanna and Alex Foster.

Source Information