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Lunar New Year: Why is China pinning hope on the festival to boost economy?

Lunar New Year: Why is China pinning hope on the festival to boost economy?

Summary

The Lunar New Year, also called the Spring Festival, began in China, marking the Year of the Fire Horse. This holiday involves large family gatherings and significant travel. China hopes the festival will boost consumer spending, which is important for the country's economy.

Key Facts

  • The Lunar New Year is the most important holiday in China and is celebrated by millions.
  • The festival is known as the Spring Festival in China.
  • Large numbers of people travel for family reunions during this time, marking the world’s largest annual human migration, called Chunyun.
  • The Year of the Fire Horse is part of the Chinese zodiac cycle, which repeats every 12 years.
  • During the Lunar New Year, people exchange red envelopes with money, symbolizing blessings and good fortune.
  • The Chinese government expects 9.5 billion passenger trips during the festival period.
  • Consumer vouchers worth more than 360 million yuan ($52 million) have been issued to encourage spending.
  • The festival includes traditional activities like fireworks, dragon and lion dances, and temple fairs.
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