Summary
The article discusses how Panda Express, a restaurant chain, is using the Lunar New Year to connect people with Chinese heritage and invite others to share in this cultural tradition. The author reflects on personal experiences with the holiday and describes efforts made by the company to spread awareness and engagement through food, storytelling, and educational initiatives.
Key Facts
- Lunar New Year is an important cultural holiday that marks a symbolic reset for many families.
- Andrea Cherng, Chief Brand Officer at Panda Express, shares her personal connection to the holiday.
- Panda Express aims to create a welcoming space for people to experience Lunar New Year traditions.
- The company shares the essence of the celebration through an animated film called "Wishes."
- Panda Express provides red envelopes, a key holiday tradition, to associates and guests.
- The restaurant chain offers a free educational curriculum about Lunar New Year to schools.
