TfL advert banned for harmful racial stereotype
Summary
An advert by Transport for London (TfL) has been banned for showing negative stereotypes about black males. The advertisement, part of the "Act Like a Friend" campaign, depicted a black teenager harassing a white girl on a bus. The Advertising Standards Authority (ASA) said it was harmful and decided it cannot be shown again.Key Facts
- TfL's advert was banned for negative racial stereotypes.
- The ad was part of a campaign to encourage safe intervention in harassment situations.
- The ASA found the ad showed a harmful stereotype about black teenage boys.
- The complaint against the ad highlighted it as irresponsible and offensive.
- TfL stated the advert was meant to show various situations involving different ethnicities.
- They estimated a low chance of viewers only seeing the targeted clip, but the ASA disagreed.
- TfL apologized for the oversight and promised to improve future campaigns.
- The advert was shown on social media after being part of a longer film played in cinemas and online.
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