Summary
The UK advertising regulator banned an advert for the video game Call of Duty: Black Ops 7. The advert was criticized for making light of sexual violence, featuring a scene where a man was humorously asked to strip by airport security officers. The regulator decided the advert was irresponsible and offensive and ruled it must not be shown again.
Key Facts
- The advert was for the game Call of Duty: Black Ops 7.
- It aired in November 2025 on YouTube and on-demand video services.
- Viewers complained that the advert trivialized sexual violence.
- The ad depicted a humorous scene at an airport security check.
- The Advertising Standards Authority (ASA) received nine complaints.
- The ASA concluded the advert was irresponsible and offensive.
- Activision Blizzard UK Ltd defended the ad as humorous and not explicit.
- Two complaints about the ad allegedly promoting drug use were not upheld.
