Summary
Burger King is allowing U.S. customers to contact its President, Tom Curtis, with feedback by phone or text. Curtis is dedicating time each day to listen to customer feedback and aims to use this information to improve Burger King restaurants.
Key Facts
- Burger King's President, Tom Curtis, is giving his phone number to customers for feedback.
- Customers can call or text Curtis about food, service, and other concerns.
- Curtis will spend four hours a day for two weeks responding to messages.
- After two weeks, Curtis will reduce his response time, and other leaders will also participate.
- The feedback will help Burger King prioritize improvements.
- A previous customer campaign let people create Whopper burger versions for a chance to win $1 million.
- The campaign featured finalists' creations on the menu for a limited time.
