Summary
KFC is reintroducing its limited-edition Bowl-o-Ties for a short period, starting February 20, exclusively on kfcshop.com. These ties previously sold out quickly and are now available again, with some reselling online for much higher prices. This is part of KFC's strategy to attract customers and increase sales amid economic challenges.
Key Facts
- KFC is offering a restock of its Bowl-o-Ties starting February 20.
- The ties are available only on kfcshop.com.
- Previously, 100 units sold out in less than 48 hours.
- The original price was $11, but they were reselling for between $20 and $300 on eBay.
- KFC has previously released other novelty items like chicken-scented fire logs and chicken-printed crocs.
- This marketing move aims to attract more customers as people are spending less.
- KFC's competitors, like Zaxbys, are also releasing limited-time menu items.
