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Is £70 becoming harder to justify? The rise of cheaper blockbuster games

Is £70 becoming harder to justify? The rise of cheaper blockbuster games

Summary

Some video games that feel like blockbuster titles are being sold at lower prices, challenging the common perception that high-quality games must have high price tags. Developers like Kepler Interactive are choosing to price their games modestly to offer players more affordable options. This change comes as players show more interest in unique gaming experiences rather than just impressive graphics or long gameplay hours.

Key Facts

  • High-priced video games, often called "AAA" games, usually involve big budgets and extensive content.
  • In 2025, Nintendo set a high price benchmark with games listed at £74.99.
  • Some recent games praised for high quality are priced between £30-£40.
  • Kepler Interactive purposely priced its game, Clair Obscur: Expedition 33, below typical blockbuster prices despite its success.
  • A study shows most U.S. gamers are buying fewer new games, with only 4% purchasing a game more than once a month.
  • Rising tech costs are making video games more expensive to produce, impacting game pricing strategies.
  • Kepler Interactive aims to offer good value for money by pricing games lower than rivals.
  • Despite changes, traditional popular games like Fortnite and Call of Duty still maintain large player bases.

Source Information