Summary
A nurse in Birmingham, England, and her team made 13,000 calls to encourage families to vaccinate their children against measles. This effort was part of a larger campaign to control a measles outbreak in the city, which led to an increase in vaccinations. Other areas, like north London, are looking to Birmingham for strategies to manage similar outbreaks.
Key Facts
- Nurse Lorna Grinnell-Moore and her team made 13,000 phone calls to promote measles vaccinations in Birmingham.
- The calls aimed to address low vaccination rates and stop the disease from spreading.
- Nearly 1,000 previously hesitant parents agreed to vaccination after these calls.
- In north London, 50 measles cases were confirmed in 2023, mainly affecting young children.
- Former doctors and nurses helped persuade people to vaccinate rather than administer shots.
- Birmingham's campaign included phone calls, advertising, and community engagement.
- The efforts increased vaccinations by 7,000 in 2024, reaching a fifth more than the previous year.
- Language barriers were mitigated by providing information in multiple languages, including videos.
