Summary
PETA suggested to Wendy's that they offer vegan chicken options to attract younger customers following a drop in their sales. Wendy's plans to close a significant number of U.S. restaurants due to poor performance and is focusing on a new pricing strategy.
Key Facts
- PETA recommended Wendy's add vegan chicken to their menu.
- Wendy's sales fell by 10% globally and 11.3% in the U.S. in the last quarter.
- The company plans to close 5 to 6% of its U.S. restaurants by early 2026.
- PETA stated that younger consumers are increasingly choosing vegan options.
- Wendy's introduced a new "everyday value" menu in January 2026.
- The company closed 28 locations in the last quarter of 2025.
- Wendy's aims to shift from short-term promotions to long-term value deals.
