Summary
Budget fashion brands are expanding quickly in small towns across India, offering fashionable clothing at low prices. This is attracting customers who want to buy branded clothes without spending too much, leading to significant growth for companies like Zudio and Trends.
Key Facts
- Budget fashion stores like Zudio and Trends are growing in India's smaller towns.
- These brands offer clothes priced between $4 to $15, similar to local street markets.
- Reliance Trends is part of the retail arm of India's largest conglomerate, Reliance Group.
- Zudio's store count has grown from 7 to 765, with over $1 billion in revenue by mid-2025.
- Zudio's growth pace outmatches international brands like Zara and H&M.
- Many consumers are shifting from small local shops to these budget fashion stores.
- The rise in budget fashion caters to younger shoppers by following global fashion trends.
