Summary
The Milan Cortina Winter Olympics in 2023 were watched by 23.5 million viewers in the U.S., becoming the most popular Winter Games since 2014. This audience size was 96% larger than the one for the 2022 Beijing Games.
Key Facts
- The Milan Cortina Olympics drew 23.5 million viewers in the U.S.
- These were the most-watched Winter Games since 2014.
- The audience was 96% larger than for the Beijing Games in 2022.
- NBCUniversal reported these viewership figures.
- The data includes viewers from NBC, Peacock, CNBC, USA Network, and digital platforms.
- Viewing times were in the afternoon and prime time in the Eastern and Pacific time zones.
- Nielsen provided the television ratings, and Adobe Analytics supplied the digital data.
