Summary
McDonald’s started a new advertising campaign in Germany to show respect for Ramadan, a religious month where Muslims fast during daylight. The ads display empty food boxes during the day and show them filled with food after sunset, when those fasting can eat.
Key Facts
- The new McDonald’s campaign uses digital billboards that change messages depending on the time of day.
- During daylight hours, the billboards show empty McDonald's food packaging.
- After sunset, when Muslims break their fast, the packaging appears full with food.
- The campaign aligns with Ramadan, a Muslim holy month where fasting is practiced from sunrise to sunset.
- It was created by the German ad agency Scholz & Friends.
- There are around 6 million Muslims in Germany who observe Ramadan each year.
- McDonald’s has done similar Ramadan campaigns in other countries, like Indonesia and Malaysia.
