Why New McDonald's Ad Campaign Will Show Empty Boxes With No Food
Summary
McDonald’s started a new advertising campaign in Germany to show respect for Ramadan, a religious month where Muslims fast during daylight. The ads display empty food boxes during the day and show them filled with food after sunset, when those fasting can eat.Key Facts
- The new McDonald’s campaign uses digital billboards that change messages depending on the time of day.
- During daylight hours, the billboards show empty McDonald's food packaging.
- After sunset, when Muslims break their fast, the packaging appears full with food.
- The campaign aligns with Ramadan, a Muslim holy month where fasting is practiced from sunrise to sunset.
- It was created by the German ad agency Scholz & Friends.
- There are around 6 million Muslims in Germany who observe Ramadan each year.
- McDonald’s has done similar Ramadan campaigns in other countries, like Indonesia and Malaysia.
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