Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow
Summary
A US tech company called Astronomer used a humorous video with Gwyneth Paltrow to address a recent scandal involving its CEO. The video, which was designed to create public interest in the company, was viewed over 27 million times and aimed to shift focus back to the firm's services in data workflow automation.Key Facts
- Astronomer's CEO and chief people officer resigned after being seen embracing at a Coldplay concert.
- Gwyneth Paltrow appeared in a promotional video for Astronomer as a temporary spokesperson.
- The video was shared on Astronomer's social media and went viral with over 27 million views.
- The video aimed to highlight Astronomer's services in data workflow automation.
- PR expert Jordan Greenaway noted that the humor used in the video can help the company manage the scandal effectively.
- The focus of the video was not on the quality of Astronomer's product but to create brand recognition.
- The scandal centered around personal behavior, allowing Astronomer to use humor as part of its strategy.
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