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Cadillac and Audi - the same ambition but two very different projects

Cadillac and Audi - the same ambition but two very different projects

Summary

In 2026, two major car companies, Audi and Cadillac, are entering Formula 1 racing with the ambition to become world champions. Audi has taken over the Sauber team, while Cadillac is teaming up with TWG, a US sports conglomerate, forming a new team under the Cadillac name. Both companies are motivated by new engine rules that emphasize the hybrid part, which aligns with their road-car technology.

Key Facts

  • Audi and Cadillac will join Formula 1 in 2026 with the goal of becoming world champions.
  • Audi uses the Sauber team as the foundation for its F1 efforts, marking Volkswagen Group's entry into the sport.
  • Cadillac partners with US sports conglomerate TWG to establish a team under its luxury brand.
  • New F1 engine regulations highlighting hybrid technology attracted both companies.
  • Audi aims to compete for the championship within five years.
  • Cadillac has not specified a timeline but expresses "limitless ambitions."
  • Audi has reassigned leadership roles within their team to better prepare for F1, including hiring former Ferrari team principal Mattia Binotto.

Source Information