Summary
Brewdog, a well-known craft beer company from Scotland, plans to announce the sale of its business next week. The company has struggled financially and has brought in consultants to assist with the sale. Brewdog's bars will continue to operate during this transition, but its German operations will be closed.
Key Facts
- Brewdog, founded in 2007, has breweries and pubs worldwide, including about 60 in the UK.
- The company has not made a profit in recent years and hired consultants AlixPartners for assistance.
- Brewdog's German branch, including a Berlin brewery and bar, will be shut down and not included in the sale.
- Brewdog plans to temporarily stop online sales to ensure a smooth transition to new ownership.
- There is significant interest from potential buyers, and more details will be shared in an upcoming company-wide meeting.
- Brewdog's crowdfunding initiative, Equity for Punks, raised £75 million but left some investors worried their shares might become worthless.
- A US firm, TSG Consumer Partners, owns a significant stakeholder share and has preferential rights in the event of a sale.
- The company announced job cuts last year after a £37 million loss and closed several bars across the UK.
