Summary
Target plans to stop selling cereals made with synthetic colors by the end of May. This decision is part of a larger trend among retailers and food companies to eliminate artificial dyes in response to consumer demand and government pressure. The move aligns with the U.S. Health Department's efforts to reduce processed food ingredients.
Key Facts
- Target will stop selling cereals with artificial colors by the end of May.
- This is in response to consumer demand for healthier food options.
- Synthetic colors have been targeted in efforts to reduce processed food ingredients.
- The U.S. government, under Health Secretary Robert F Kennedy Jr, has pressured companies to eliminate artificial dyes.
- Other retailers, like Walmart, also plan to phase out synthetic dyes by 2027.
- 85% of Target's current cereal sales already come from products without synthetic dyes.
- General Mills plans to remove synthetic colors from all U.S. cereals by this summer.
- The trend is part of a broader crackdown on ingredients like corn syrup and seed oils.
