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Netflix uses AI effects for first time to cut costs

Netflix uses AI effects for first time to cut costs

Summary

Netflix used artificial intelligence (AI) for visual effects in its Argentine show, The Eternaut, to create a building collapse scene. The use of AI helped complete the scene faster and for less money. This comes amid wider debates in the entertainment industry about AI replacing human jobs.

Key Facts

  • Netflix used AI for visual effects for the first time in its show, The Eternaut.
  • AI was used to make a building collapse scene in the show.
  • The technology helped finish that scene 10 times faster than traditional methods.
  • Netflix's revenue grew to $11 billion in the three months ending in June, partly due to the hit show Squid Game.
  • The entertainment industry is concerned about AI replacing human jobs.
  • In 2023, actors' unions called for stricter AI regulations during a Hollywood strike.
  • Some industry figures, like Tyler Perry, halted projects over AI's job impact concerns.
  • Generative AI allows smaller studios to create high-quality visual effects.

Source Information