Summary
Iona Burciaga, a woman from California, stopped doomscrolling through social media for 50 days and noticed positive changes in her life. Doomscrolling means spending lots of time online looking at upsetting or negative content. She shared that stopping this habit improved her focus and personal style, leading her to encourage others to try it.
Key Facts
- Iona Burciaga stopped doomscrolling, a term for endlessly scrolling through negative or stressful online content.
- Before changing her habits, she spent about eight hours a day online, often on TikTok.
- The Optometric Association and Deloitte report that over 104 million working-age Americans spend more than seven hours daily in front of screens.
- Burciaga began her social media break on November 11, 2025, and extended it beyond her initial 35-day goal.
- After her break, she noticed better focus and no longer felt distracted by her phone.
- Doomscrolling became popular in 2020 during the pandemic and is still common.
- Burciaga's break from social media helped her develop her own fashion style rather than copying what she saw online.
- Her TikTok video about the experience went viral, with over 1.6 million views.
