Summary
A video of Burger King President Tom Curtis eating a Whopper compared favorably to a similar McDonald's video. Curtis's video went viral on TikTok, while McDonald's CEO Chris Kempczinski faced criticism after posting a video of himself eating a Big Arch Burger. The videos highlighted different customer reactions to how each executive engaged with their brand's product.
Key Facts
- Tom Curtis is the President of Burger King U.S. & Canada.
- Curtis appeared in a video on TikTok eating a revamped Whopper burger.
- The Burger King video received positive feedback, in contrast to a similar McDonald's video.
- McDonald's CEO, Chris Kempczinski, faced criticism for a promotional video where he took a small bite of a new burger.
- Curtis's video was viewed over 1 million times on TikTok within two days.
- McDonald's video was viewed over 3 million times and criticized on platforms like Instagram, TikTok, and X.
- Updates to the Whopper include a new bun, creamier mayonnaise, and a new box design.
- Franchisees may incur an additional $4,000 per year due to these Whopper updates, but price increases for customers are discouraged.
